Beating cancer is tough. But together, we are tougher.

The Leukemia & Lymphoma Society

Greeting Card Package

Attracting new donors is getting harder and harder. We created this highly emotional package to inspire people to give.

Outer Envelope

Greeting Card



Inside of Card

Letter & Reply

Magazine Tear Sheet

Zach's story was so inspiring, we created a magazine tear sheet to reach even more potential donors.

(Page 1)

(Page 2)

Seeds Concept Package

To kick off LLS' new Children's Initiative, we designed a campaign that invites donors to start a garden of hope.

(Please note: This copy was written for a concept presentation. Aside from headlines, copy is mostly spec.)

Outer Envelope

Letter & Reply

Child Insert

Seed Insert


Writer, storyteller, & flower enthusiast.

Madeline Gressman