Headlines. Promotional emails. Celeb partnerships. Shoe descriptions.

I tackled it all while working with Reebok.

Lifestyle Collection Headlines

Rich Froning Collection


Writer, storyteller, & flower enthusiast.

Madeline Gressman

Make waves with rippled bottoms.

This rippled-bottom shoe doesn't skimp on pigment. The bold red is an eye-catcher, double-taker, and all-around statement-maker. Both durable and comfortable, these shoes will take you out on the town.