Harman Kardon: Automotive Site Refresh
Harman Kardon's automotive website needed a revamp after years of struggling to keep up with their evolving partnerships and new branding. So along with our design team, we developed a brand new automotive site that would properly feature the Harman Kardon listening experience.
When writing copy for this new site, I had to balance Harman Kardon's very distinct voice with the tone of each vehicle brand partner. From Maserati to Dodge, all 11 vehicle pages were written with unique copy that showcased how Harman Kardon enhanced the driving experience. In total, I wrote for over 100 vehicle models!
Additionally, we worked with the client to ensure all copy on this new site was benefits-driven. This made the dense, technology-focused sections easier to understand and much more enticing.