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Madeline
Gressman

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JBL

EMAIL CAMPAIGN | OOH

The ask: Create a campaign to boost the sales of JBL's personalized products during Valentine's Day. Because JBL's audience is on the younger side, this project was a great opportunity to write fun, upbeat copy that really spoke to the brand's playful side.

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EMAIL

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HOMEPAGE BANNER

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DESIGN PAGE

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COPY-FOCUSED DESIGN

This email campaign was a big success for JBL, with a 70% open rate, 53% CTR, 115% conversion rates and a 60% boost in revenue year over year.

JBL ended up loving this campaign so much, they asked us to extend the design to the Harman store windows in Munich.

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