JBL: Valentine's Day Campaign
For Valentine's Day, JBL asked us to create a campaign to boost the sales of their personalized products. And because JBL's audience is on the younger side, this project was a great opportunity to write fun, upbeat copy that really speaks to the brand's playful side. I even got to design my own custom pattern that customers could print on their speakers!
The email campaign was a big success for JBL, with a 70% open rate, 53% CTR, 115% conversion rates and a 60% boost in revenue year over year.
JBL ended up loving this campaign so much, they asked us to extend the design to the Harman store windows in Munich.