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Madeline
Gressman
HARMAN
NYC STORE WINDOW DISPLAYS
Each season, my design partner and I were given the challenge of redesigning the window displays of the HARMAN store in Midtown Manhattan. The store has eight windows that wrap around a prominent corner on Madison Avenue. This created a unique challenge to ensure the theme was cohesive and strong enough to be quickly understood from all angles.
This video features the first set of windows we did after the whole city went into lockdown during COVID-19. Because of this, we created an outdoor theme with a subtle nod to working from home. We wanted to show customers how HARMAN products can elevate their outdoor excursions and help them have fun during a challenging time.
The next set of windows we did were centered around short, punchy lines that spoke to how HARMAN products can help you achieve what you want to become. Each of the windows are also interactive after dark, so we had a lot of fun playing with the lights and glow of the products.
The next spring, the Munich store asked us to create themes for their windows, too. They wanted a concept that was highly seasonal and fun, both speaking to spring but easily tweaked to include Easter imagery as well. Our solve was stick-on elements like bunny ears and chick beaks that could be removed once Easter was over. We also made "rain" and a really beautiful flower curtain using the smaller HARMAN products, particularly the true wireless headphones.
And now, for the outtakes! These next few windows feature a concept that I loved, but it didn't end up winning over some of the other concepts we presented. That's okay, they forever live on in my heart!
