Madeline
Gressman
Mark Levinson
WEBSITE REFRESH | REBRAND
At the beginning of 2020, Mark Levinson went through a rebranding in an effort to appeal to a more diverse audience. This included a whole new advertising campaign and a complete website refresh, all centered around a new tone of voice that illuminates the elevated listening experience Mark Levinson sound systems provide.
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Mark Levinson is a brand for true music lovers. Their top-of-the-line audio systems feature industry-leading technology and a single component can cost up to $40,000. Because of this, consumers are not be able to purchase the products online.
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This meant we had to entirely rethink the customer journey when redesigning the website. We focused our efforts on illuminating the listening experience and educating customers on the highly technical specifications, rather than selling. We also transformed the brand voice to be warmer, approachable, and straightforward.
When rewriting the product pages, I had to translate very dense, technology-focused copy into something that anyone could understand. But at the same time, I didn't want to cheapen these incredibly advanced products. Striking the right balance was tricky, but the client loved what our team achieved. Check out the before & after photo below!
The result of our efforts was a truly beautiful website that represents the heart and soul of Mark Levinson. After launch, the new site brought int 74% more traffic. Click through rates to find audio dealers also increased more than 31%, making this rebrand an incredible success during such a challenging year for in-person businesses.
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In 2021, our work was also won a MarCom Gold award for Website Redesign. To see the full redesign details, visit the award page.
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