JBL: Black Friday/Holiday Campaign
Black Friday, Cyber Monday and the month of December are crucial for JBL. And to ensure this year was one of the most profitable, they tasked us with creating a fun, inspiring campaign across email and display ads.
This campaign included Black Friday, Cyber Monday, Single's Day, Green Monday and the days leading up to shipping cutoff in December. In total, I wrote around 25 emails and around the same number of display ads. I also worked with designers and leadership to ensure that nothing began to feel too repetitive within the campaign.
Despite the challenge of 2020, this campaign was a great success for JBL. They loved the "Give Joy" messaging we created, as well as how we brought variety to the campaign while still maintaining a sense of cohesion.