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Let's face it. Everyone loves puppies. And after working with Make-A-Wish for two years, I was given the opportunity to create a package from scratch to test the acquisition audience. I knew just the wish kid to feature: Nick and his new puppy, Koda.

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The Puppy Package starts with a cute, dynamic envelope featuring paw prints and a teaser of what wish will be featured inside. Make-A-Wish hadn't done an envelope like this before, with both handwriting and imagery, so we were excited to try it out.

Once inside, donors received two paw print shaped note pads, a touching letter from Nicholas himself, and a buckslip providing background on the wish and a few really cute photos. 

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I'm not crying, you're crying!!!! 

Nick's touching letter resonated deeply with the test acquisition audience. So much so, that Make-A-Wish decided to test the package with long-time donors, too. In doing so, we extended the package to digital as well—and created some fun display ads and social posts. 

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